Lead Qualification/Scoring

Deliverables: Market Intelligence, Sales-Ready Leads

For any company, a function of marketing is to produce leads. It's been our experience that large companies can produce as many as 5000+ raw leads per month from their marketing efforts. You may have leads coming in from:

Whitepaper Downloads
Case Study Downloads
Website Contact Forms
Webinar Attendees
Trade Shows
Search Engine Optimization
Social Media

There has to be a buffer between Marketing and Sales - a buffer that turns the leads that marketing is churning into actionable, sales-ready leads.

Vendere Partners can be that buffer. We will efficiently ferry your marketing leads across the gap to sales by way of our telemarketing processes.

Based on the qualification criteria that YOU define, Vendere Partners will call and nurture leads. Then, we gather information and qualification data. Next, we score the leads according to a weighted lead scoring system whose parameters, you help us define. Finally, we turn over the data to your team as often as you like: weekly, daily, or even hourly.

The leads will be scored and sent to you in three different classifications:

Hot Leads - Prospects with an immediate need (0-6 months) for your solution
Warm Leads - Prospects with a relatively distant need (6-12 months) for your solution
Nurture Leads - Prospects who are not interested at the moment or who might be interested 12+ months out