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case study Discover how we delivered qualified appointments worldwide

 

Qualified Appointment Setting

Deliverables: Qualified Appointments AND Market Intelligence

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QAS

We become a seamless extension of your sales force.  In order to do that, we must first understand your solution, the profile of your ideal prospect, and most importantly your value proposition.  The first week of all client engagements is dedicated to the awareness phase.

Within this phase, we will seek to understand your go-to-market strategy, and what is considered a qualified prospect/sales-ready appointment.  Based on the profile of your ideal prospect, Vendere will supplement your list of prospects through our database and external resources, at no additional charge.

We will work with your team to develop scripting, content for e-mail marketing, and preferred scheduling logistics.  To complete the Awareness Phase, we will further understand relevant data points to be gathered as market intelligence through the life of the campaign.

 

It's a fact. Your organization needs to convert marketing leads and untouched prospects into qualified sales-ready appointments.  To that end, Vendere assigns a dedicated prospect manager, who will work for you 40 hours a week, making 500-600 dials per week. Part of their daily process is to stay in frequent communication with you via email, cell phone, IM, etc.

To establish a measurable ROI, our Prospect Managers' incentives are tied to the engagement goals. Based on client expectations, we create quotas for which Prospect Managers are incentivized.

Vendere records all conversations, where applicable.  This is impactful in two ways:

(1) It helps us to train and ramp up our Prospect Managers very quickly around your solutions, services, or products - messaging can be adjusted based on lessons learned through challenges and rebuttals.

(2) Recordings provide your sales team with full transparency into the details of the qualified appointment. When appointments are scheduled, the recording will be attached in the body of the meeting request. This will empower your sales rep to go on a sales call where they know exactly what challenges the prospect has and how to position your solution. Powerful.

Vendere provides dedicated Prospect Managers, and that means you get a best-of-breed sales consultant, where 100% of their time is focused on your objectives. Vendere prides itself on a true inside sales outsourced model. We use every tool in our arsenal to support your sales prospecting efforts: (1) e-mail marketing, (2) prospect lists, (3) telemarketing, (4) teleprospecting, (5) recordings, (6) account management, (7) scripting, (8) weekly reporting, (9) analysis, and most of all (10) best practices from years of experience - all included.

 

Client communication is a critical component of a successful campaign. It's so important that we require a mandatory Weekly Management Meeting with you.  In that meeting, we'll discuss:

  • What's working well, what's not working well
  • Any script changes based on lessons learned
  • Recordings that we've sent the week prior
  • Detailed Reporting

The reports we provide are data-rich and extremely valuable - including email addresses, new contacts, and even competitive solutions the prospect uses. In fact, the abundance of data we furnish is enough to take and build an entire, fully-functional inside sales pipeline - all included.

 

  Registered over 10,000 event attendees for a large hardware manufacturer

  Scheduled over 400 appointments with 90 opportunities identified for large IT Security organization within a 6 month timeframe

  Generated over $2MM in pipeline dollars, within an 8 month timeframe for another technology security organization

  Returned 200% of invested gross profit dollars for an Information Technology Consulting company in 6 months

  Scheduled over 1000 appointments across the World around Lab testing services


  Added over $50,000,000 of revenue to sales funnel for a larger Application and Server hosting company - $7,300,000 has closed

  218 appointments scheduled within last two years and added over $2,500,000 of revenue to sales funnel for a Managed Services Provider out of Dallas

 

 

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