Converged Sales & Marketing
Not getting the high return on investment in sales and marketing campaigns that you should be getting?
Never again worry that you’re missing out on opportunities to build revenue, or worse, losing money because your sales efforts aren’t in alignment with your marketing efforts. Vendere Partners’ converged sales and marketing (CSM) services create a bridge between the gaps that tend to occur between traditional sales and marketing departments.
The terms “inbound marketing” and “outbound marketing” are used frequently in the lead generation business. At Vendere, we believe in using the terms “inbound sales and marketing” and “outbound sales and marketing.” Why? The answer is simple: If your marketing efforts don’t directly support your company’s sales goals, you’re never going to get the return on investment in sales and marketing campaigns that you should be getting.
Inbound Sales & Marketing
Vendere’s inbound sales and marketing services are designed to attract attention from the right prospects and turn that attention into actionable sales opportunities. Inbound sales and marketing services include generating and capturing lead data obtained through published articles, blog posts, case studies, e-blasts, press releases, search engine optimization, social media, and more. All written works are developed by established, award-winning writers that specialize in developing e-marketing content.
Outbound Sales & Marketing
Vendere’s outbound sales and marketing services are designed to illicit responses from prospects and turn those responses into actionable sales opportunities. Outbound sales and marketing services include generating and capturing lead data obtained through tele-prospecting and tele-sales. Experienced account managers oversee all tele-operations, and dedicated Vendere prospect managers are responsible for making the number of calls required by your campaigns. Leads are collected through inbound sales and marketing efforts, Vendere’s database of over 30,000,000 contacts, and other trusted sources.
For information on specific CSM services and deliverables, click here. Vendere Partners offers an exclusive modern e-marketing services that nurture leads throughout every step of the sales cycle called IRENE™. Click here to learn more about IRENE™ and the methodology involved. (You will be required to fill out a short form prior to brochure downloads.)
We appreciate Vendere’s clearly defined processes and intentional approach to achieving the goals that we have set as a company. Their customer-focused attitude is very much appreciated.
— VP Managed Services ; Vital Support Systems