78% of CMOs think custom content is the future of marketing. (Hanley-Wood Business Media)
Generating and delivering custom content is not just a critical element of a content marketing strategy; it’s a critical element of your entire sales and marketing strategy.
Is your company redistributing the same old information day in and day out? Has your website become too static? Do you circulate content generated by other organizations or media outlets more often than you circulate content of your own?
Then you have a problem.
Google is a bit like Santa. It knows when you’re sleeping on the content marketing job, and it knows when you’re awake. Its algorithms are designed to respond to new and original content, and to rank your website accordingly. You can employ all of the SEO tips and tricks in the world, but if you’re not posting fresh, original content on a regular basis, you can safely bet that your competitors that are doing it are making strides in areas that you are not.
And not only does Google notice, but your potential customers notice, too. Not only will it be harder for potential leads to find you in search results, but websites that are not regularly updated can spark distrust, and even result in lost leads.
What Types of Copywriting Can Vendere Provide?
- Blog posts
- Case studies
- White papers
- Press releases
- Sales presentations
- Trade show materials
What can your organization get out of Vendere’s copywriting services?
- Headlines that result in more clicks
- Content that benefits prospects and leads and provides real value
- Campaigns that build brand awareness and increase conversion rates
- More inbound and outbound leads
- More online followers and likes
- Calls to action that actually inspire action
Custom content enables you to add relevant material to multiple content streams—your website’s news and event sections, your blog, your social media pages, your e-newsletters, etc., and create a steady flow of information that offers prospects and customers true value and establishes you as an authority in your field.
Contact us today and participate in a survey that will help us determine your current copywriting needs and put you on the road to filling them. An experienced Vendere Partners content marketing team member will contact you within 24 business hours of your survey submission.