Are you looking for a way to tangibly prove your value to a prospective client? Are your leads not sealing the deal because you have a hard time getting the information together to prove your track record? Then you may need to consider using case studies in your sales efforts.
Case studies describe the specific ways in which a client has benefitted from a company’s product or service. This includes providing measurable information that demonstrates a positive change over a period of time.
This type of content is meant to demonstrate your value in a real way to potential clients. There are two different types of case studies: publishable case studies and marketing case studies.
Publishable Case Studies
Publishable case studies are written in a style that editors of trade magazines or journals will accept. They are fit to be presented to the public via the media. These type of studies give companies added credibility, make products and services known to a wide audience, and send a clear message to sales prospects.
Marketing Case Studies
Marketing case studies tend to be shorter and more tightly written than publishable case studies. They are created expressly for target markets and for use in conjunction with specific sales and marketing campaigns. Information is whittled down so that sales leads can quickly and easily digest and determine the benefits of the solutions featured in the case study.
Have multiple products or services? Then create multiple case studies around those different aspects of your business.
Publishable and marketing case studies can be added to company websites, included in sales kits, and delivered easily via e-mail and direct mail. They are a valuable tool that allow you to set yourself apart from the competition.
To learn more about our case study services, contact us today.