Research shows that less than 70% of companies develop plans for following up with prospects after sales events, despite the fact that following up post-event increases the likelihood of converting prospects into leads and buyers. Even fewer companies follow-up with prospects that register for an events but don’t attend, despite the fact that those prospects might be highly valuable.
Why the lack of event follow-up?
For many companies, event planning, logistics, marketing and execution deadlines simply take precedence over developing a post-event follow-up plan. Other companies don’t have the time, resources, and in-place processes required to launch a post-event follow-up campaign. In fact, a whopping 90% of salespeople never make contact with prospects post-event more than once!
Vendere Partners understands these challenges. Our highly trained telemarketers currently make hundreds of post-event follow-up calls every day. By prospecting and profiling all attendees and non-attendees, and scheduling sales-ready appointments, we ensure that every possible sales opportunity associated with an event is identified and that the highest possible return on investment in the event is achieved.
Benefits of Event Follow-Up
- Dedicated account managers and telemarketers that have successfully completed hundreds of post-event follow-up campaigns
- Fully-automated e-marketing services that ensure follow-up occurs in a timely manner
- Higher prospect-to-lead conversion rates
- Higher return on investment in your event
- Regular status reports that reflect the value of your post-event follow-up campaign
As a course of business we have worked with several firms that provide business development and event support. None has come close to the total package Vendere has put in place. We anticipated that we would get the usual mixture of qualified and non-qualified attendees at our event, and to our surprise each of the attendees present as a result of Vendere’s efforts were highly qualified. We also have enjoyed the weekly follow-up since the event, and the quality of the additional appointments booked on our behalf. Unqualified success, and a strong ROI for us.
— President of a Large VOIP Reseller