This type of content focuses on general business problems and what it takes to effectively solve them. Unlike a case study, it is not a specific customer example, but instead is a broader work that typically has a longer shelf life than an article or a case study.
White Paper Creation
The purpose of a quality white paper is to help your prospects understand an issue more thoroughly or solve a problem. It frames your products or services as an effective solution to a real issue, and speaks to your specific audience.
White Paper’s are a great tool for sales and marketing, and require detailed research, excellent copy writing, and in-depth editing. They can be a key factor when a potential customer or client is initially researching your services.
White paper creation is different from case studies, blog posts, and other content in that it requires more length and detail than most other forms of content. This makes them time consuming and difficult to do in-house without the right support.
Vendere Partner’s content team is able to assist in any business research, write, and edit an effective and powerful white paper. We can help you create this document from start to finish, and even assist you in the most important part: publishing your white paper or setting it up to be downloaded from your website.
White Paper Distribution
Once the white paper is completed it must be distributed in order to be an effective tool for your business. There are several ways to distribute white papers. They can be published in their entirety, published as excerpts, and/or used as a download on your website to capture lead’s data.
Contact us today and learn more about how we can help you craft a white paper that will generate the leads you need!