IRENE™ is an acronym that stands for:
These five components each correspond with a phase in a typical B2B sales cycle as well as with e-mail and telemarketing touch points that Vendere Partners uses to take sales leads from budding prospects to new clients.
Unlike most email marketing that only results in data about a prospect’s interest, IRENE™ is a powerful, fully automated email marketing solution that is driven by recipient feedback. Prospect and lead open and click-through rates go beyond determining interest levels by giving you and the Vendere sales team the right information to recognize and propel viable prospects and leads through your sales funnel and into the final phase of the B2B sales cycle.
An IRENE™ campaign outperforms most email marketing processes by
- Generating brand awareness
- Building your reputation
- Gauging interest levels
- Separating cold leads from viable leads
- Focusing on those leads that are most likely to result in sales
These benefits show that IRENE™ is a proven process that combines e-mail and telemarketing functions in just the right ways to produce a multitude of quantifiable results that will generate leads and drive revenue.
Are you tired of seeing your company’s email marketing efforts take hours of time for almost no results? Contact us about IRENE™ today!